1. Increase the amount of money each client spends in your salon.
The most powerful way to recession proof your business is to increase the average spend of each of your current clients, on each visit. There are many creative ways to get more from your current clients and have them feel good about it. Look for new products or services that compliment your current offerings, are easy to perform and don’t cost a lot of money and training time. Laser light therapy for acne and anti-aging and chair-side teeth whitening are both hot new treatments that meet these criteria.
2. Add new services that can be performed with existing services.
Clients love it when their spa or salon offers services that are considerate and efficient with their time. New services, such as teeth whitening, can be combined with current offerings like pedicures, facials and hair coloring, generating great revenue while leaving the client with a dramatic improvement to their smile. Teeth Whitening can be done at the same time as your other services doubling you average spend per client without increasing your labor costs.
3. Create buzz around your spa or salon with a hot, new cosmetic treatment.
Your clients will readily spend money on treatments that offer fast, dramatic results at a budget price. Be sure you get an immediate return on investment (ROI) by choosing a service that requires minimum staff training with a low cost of entry (purchase price). Hint: some items that qualify are laser lights for teeth whitening, anti-age and acne!
4. Sell complimentary take home products that extend the experience.
Extend your clients experience with after-service products that complement your in-house services, just as you offer specialty shampoos, conditioners and facial creams. Many teeth whitening suppliers offer specialty whitening toothpaste and pens for maintaining their clients’ bright new smiles in between appointments. These products offer great margins and are an everyday reminder of the terrific services you provide.
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